The Rise of F2C and D2C: How Manufacturers Make Retailers Redundant
The retail world is undergoing a revolution with the rise of Factory-to-Consumer (F2C) and Direct-to-Consumer (D2C) models. Brands and manufacturers are increasingly bypassing traditional retailers and selling directly to consumers through digital channels. This offers benefits such as higher margins, direct customer relationships and full control over branding. Platforms such as Temu and Shein are disrupting the value chain, while manufacturers and retailers must adapt to remain competitive.
Stratics helps brands and retailers with data-driven marketing and the Master Intelligence Platform (MIP) to optimize customer segmentation and implement personalized marketing strategies. By leveraging customer intelligence, omnichannel retail and first-party data, companies can guard against D2C disruption and maintain relevance in a changing marketplace.
How to use data to grow in e-commerce?
Everything your customer buys and does online and offline can be stored, with permission. Who you are, what book you like to read, what your fashion preferences are, what products you last bought and how frequently you shop, ... If you want to be successful within e-commerce today, you not only have to keep up with the trends [...]