What is data-driven marketing?
In data-driven marketing, marketing actions are based on the data of (potential) customers. Gut feeling and intuition are replaced by data.
Collecting data, analyzing it and extracting insights from it creates an accurate picture of your customers' and prospects' behavior.
With a data-driven policy, marketing becomes personal. The individual needs of your customers and prospects are your guide.
"Where there is data smoke, there is business fire"
Coaching makes a difference
Our experts provide you and your teams with recommendations and insights. Our common goal: to develop a clear data-driven marketing strategy resulting in efficient (sales) actions.
With coaching by Stratics, you choose:
- a total package of support: from data collection to insights into customer behavior to actions.
- customized guidance throughout the data-driven journey
- a hands-on approach
Our strategic pillars
The first step to becoming a data-driven organization is ensuring that data is centralized, accessible and qualitative. Whether your organization stands or falls has everything to do with a good data policy.More on data management
Data visualization and analysis
Our experts show you who your customers are and how they behave towards your brand. We help you answer the question of which customer to approach, at what time, with which offer and through which channel.More on visualization
How well do you know your customer?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you ask...Read more
RAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosive growth of available data and advanced analytics tools, it is crucial to use this information...Read more
Data-driven SMS strategy: the key to effective marketing and revenue growth
Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then you get as if the gods were your prayers ....Read more
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