What is data-driven marketing?
In data-driven marketing, marketing actions are based on the data of (potential) customers. Gut feeling and intuition are replaced by data.
Collecting data, analyzing it and extracting insights from it creates an accurate picture of your customers' and prospects' behavior.
With a data-driven policy, marketing becomes personal. The individual needs of your customers and prospects are your guide.
"Where there is data smoke, there is business fire"
Thomas Redman
Coaching makes a difference
Our experts provide you and your teams with recommendations and insights. Our common goal: to develop a clear data-driven marketing strategy resulting in efficient (sales) actions.
With coaching by Stratics, you choose:
- a total package of support: from data collection to insights into customer behavior to actions.
- customized guidance throughout the data-driven journey
- a hands-on approach
Our strategic pillars
Data management
The first step to becoming a data-driven organization is ensuring that data is centralized, accessible and qualitative. Whether your organization stands or falls has everything to do with a good data policy.
More on data management
Data visualization and analysis
Our experts show you who your customers are and how they behave towards your brand. We help you answer the question of which customer to approach, at what time, with which offer and through which channel.
More on visualization
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