The ultimate platform for complete customer insight

MIP is designed to bring together data from various sources into a single platform, providing a 360° view of the behavior of customers, prospects and other contacts. 

The Data Journey

What's happening under the hood

From data sources to customer engagement, in seven layers. This is how MIP mobilizes customer data, cleans it up, enriches it with intelligence, and automatically translates it into concrete action. A continuous loop: each campaign makes the system smarter for the next one.

MIP Data Journey Visual overview of the entire MIP data journey: data sources, data quality, 360-degree customer profile, intelligence, monitoring, AI agents, and customer engagement. Data sources Cash Register / POS ERP Online Store MAT Open data IoT Store Social media API Webhooks AI Agents SFTP ETL Data Quality & Integration Check Structure Enrichment Duplicate removal Validation Real-time DQ Automatically, continuously, without manual intervention 360° Customer Profile Single customer view · persistent customer ID · unified customer profile Contact information · transactions · behavior · channel interactions · tags Intelligence: segmentation, KPIs & predictive analytics Dynamic segmentation Over 100 KPIs calculated in real time AI: churn · CLV · purchase intent RFM · lifecycle · retention · loyalty · behavioral predictions Monitoring & Insights 20+ dashboards KPI tracking ROI analysis Campaign performance Updated daily · visual · for marketing & management AI Agents: Decision-Making, Orchestration, and Personalization From insight to autonomous action, without manual intervention Independent decision Channel selection by individual Generative content Self-learning & iterative Campaign orchestration · flow activation · 1-to-1 personalization at scale Customer engagement & activation Brand and sales engagement across all channels Email SMS WhatsApp Social media Door-to-door Call Direct mail Automated workflows · personalized · omnichannel · measurable ROI continuous optimization
How it all begins

How a project with Stratics begins

In five steps that always follow this order. After each step, you decide whether to continue.

1

Data integration

We integrate your systems: POS, online store, CRM, email, and social media. No need to replace anything. What works stays in place.

2

Data quality

Continuous cleaning, validation, and deduplication. The foundation on which everything else can be built.

3

Insights

Dashboards, segments, RFM, lifecycle analysis. Initial results visible within weeks, not quarters.

4

Activation

Flows, campaigns, and predictions that translate customer behavior into concrete actions.

5

Optimization

Measure, learn, adjust. The cycle continues: each campaign makes the system smarter for the next one.

Ready to get started?

We work in phases. The first phase lasts six weeks and already delivers tangible results. After phase one, you decide whether to proceed. No long-term contractual commitment. No sales pitch up front.

Schedule a call
Honest, no-obligation, no sales pitch. We listen to where you’re at and what the first step should be.
Schedule a MIP demo
A guided tour of the platform, using your own data as a starting point.
Request a Fast Audit
Get your first insights into your data within a week. No obligations afterward.
experience

Companies & organizations that put their data to work

"Every morning, our marketing meeting starts with one dashboard: MIP.
This makes discussions shorter and decisions better."