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27
articles
Insights · 5-minute read

Data Quality: The Invisible Foundation of Every Good Selection

Data Quality: The Invisible Foundation of Every Effective Selection At one stationery retailer, cleaning up customer data resulted in 7.5 million corrections in just a few months. No new model, no new campaign—just getting the basics right. Data quality is the least visible part of your data strategy, and yet it’s the part that determines whether everything else works. You […]

Veerle Rijckaert September 4, 2026 Read more →
Most Recent
AI is overtaking your own website as the shopper's preferred route
AI · Aug. 12, 2026
77% use AI, and 5% make decisions based on it.
AI · June 22, 2026
Every KPI was in the green. But where was the revenue?
Strategy · June 16, 2026
The mountain of data you have—and the step you're not taking
Strategy · May 26, 2026
No clear picture of CLV
Insights · July 25, 2025

Data Quality: The Invisible Foundation of Every Good Selection

Data Quality: The Invisible Foundation of Every Effective Selection At one stationery retailer, cleaning up customer data resulted in 7.5 million corrections in just a few months. No new model, no new campaign. Just getting the basics right. Data quality is the least visible part of your data strategy, and at the same time, the part that determines whether everything else works. You rarely notice corrupted data until you try to segment based on it. And by then, it’s too late.

Read more "
Veerle Rijckaert 2026

AIData GovernanceAI is overtaking your own site as the shopper’s preferred route

AI & ML · MIP AI Overtakes Your Own Site as Shoppers’ Preferred Shopping Channel In a Bloomreach survey of more than 4,000 shoppers in the U.S. and the U.K., 41.4% said that, if they had to choose, they would prefer to shop via an AI assistant rather than directly through a brand’s website. The latter channel is still preferred by 38%. A year earlier, a separate Bloomreach survey found that

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Veerle Rijckaert 2026

AIStrategy77% use AI, 5% make decisions based on it.

AI helps you write your content faster, but does it also guide your decisions? Not yet, for 95% of companies. We’ll dive into the figures from the E-commerce Monitor 2026 and explain why an AI model built on top of fragmented data doesn’t solve the problem of fragmentation—and where you should start instead.

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Veerle Rijckaert 2026

StrategyEvery KPI was in the green. But where was the revenue?

Your dashboard is full of green numbers, but do you know what impact your marketing has on revenue and growth? In this article, you’ll discover why open rates, clicks, and reach often create a false sense of success. We’ll show you how to shift your reporting from activity to real business impact, so that data not only informs but also enables better decisions.

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Veerle Rijckaert 2026

StrategyThe mountain of data you have—and the step you’re not taking

Almost every organization has more data than it realizes. Point-of-sale systems, CRM, online stores, email campaigns… the information is there.
More than enough, in fact. And yet, concrete results are still lacking. Not because the data is insufficient, but because the step from data to decision is rarely taken on its own.
In this blog, Stratics explains why that step is so rarely taken and what organizations really need to make use of the data they already have

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Veerle Rijckaert 2026

InsightsStrategyNo clear picture of CLV

Many organizations invest blindly in customer retention without really knowing which customers are the driving force behind their profits. In this blog, our Data Scientist and Marketing Automation Specialist explain, step by step, how to combine Customer Lifetime Value, churn risk, and segment sizes into a single data model. You’ll discover why traditional RFM analyses fall short, which ML techniques actually deliver accurate predictions, and how a retailer achieved a 28% increase in margin using personalized triggers. Ready to

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Kris Vranken 2025

E-CommerceStrategyThe Rise of F2C and D2C: How Manufacturers Are Making Retailers Obsolete

The retail world is undergoing a revolution with the rise of Factory-to-Consumer (F2C) and Direct-to-Consumer (D2C) models. Brands and manufacturers are increasingly bypassing traditional retailers and selling directly to consumers through digital channels. This offers benefits such as higher margins, direct customer relationships and full control over branding. Platforms such as Temu and Shein are disrupting the value chain, while manufacturers and retailers must adapt to remain competitive.

Stratics helps brands and retailers with data-driven

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Kris Vranken 2025

InsightsStrategyExpect the Expected: How Forecasting Makes Your Data Work

Successful companies don't just look backward at historical data, but use advanced data analytics and machine learning to predict future customer behavior and respond proactively.

Key Principles:
✅ 360° Customer View: Integrate customer data from various sources to get a complete overview.
✅ Data Quality: Ensure your data is cleaned, up-to-date, and reliable.
✅ Machine Learning: Predict customer behavior and reduce churn.
✅ Real-Time KPIs & Segmentation: Monitor

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Kris Vranken 2025

StrategyOpti Channel Marketing: The Key to Optimal Customer Engagement

The Rise of Opti Channel Marketing
In the modern marketing world, it is crucial for companies to deliver relevant, personalized messages and maximize their ROI. Opti-channel marketing, a powerful data-driven approach, focuses on the most effective channels for specific target audiences. It collects relevant data, analyzes customer responses, and enables real-time performance optimization. Through greater efficiency, improved relevance, scalable personalization, and better measurability, opti-channel marketing offers concrete

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Kris Vranken 2024