The Propensity-to-Buy model predicts which customers are most likely to buy. With a single score, you can target your campaigns more efficiently, avoid waste and get more results from each contact moment.
Scoring is fully integrated into myMIP, making the insights immediately available for campaigns, flows and reporting.
From purchase history to interactions and contextual data
perfectly tailored to your sector, target audience and needs
continuously fed with the latest data from MIP
Seamlessly usable in campaigns, flows and segmentations
higher conversion and better ROI, we show you the numbers
Thanks to our MIP, we leverage the 360° view of your customers: purchases, transactions, interactions and CRM data come together in one platform.
With more than 175 indicators, a complete customer profile is created that reveals patterns in buying behavior.
Because everything is seamlessly integrated in myMIP, models remain continuously fed and immediately deployable.
Our Propensity-to-Buy model translates indicators into a propensity score per customer.
The algorithms learn based on new behavior, while putting more weight on patterns from similar periods or seasons.
That approach, fueled by our market expertise, makes forecasts stable and reliable.
The insights are immediately available in segmentations, campaigns and flows in myMIP.
For example, you can:
- Select target groups with high buying probability
- Activate Upsell or cross-sell campaigns
- Deploy personalized offers
- Reinforce retention actions
In short: predictions that you immediately translate into measurable results.
The Propensity Matrix shows how many customers are active today, how many should have been active according to the model, and who will make a purchase soon.
At a glance, you can see which customers are underperforming and where immediate growth opportunities lie.
When you look up a contact in myMIP, you immediately see that individual's Propensity-to-Buy score as well. This lets you know at a glance how likely this customer is to make a purchase in the coming period.
This makes each contact page not only informative, but also actionable.
The Propensity -to-Buy score can be used directly to build audiences in myMIP Target. This makes it easy to select the customers with the highest probability of buying and use them for campaigns or flows.
In this way, the score becomes a direct building block in your marketing strategy.
