Keeping data accurate is a challenge
Especially for this purpose, Stratics has developed a set of key data quality services. These are perfectly integrated into MIP ( Stratics' CDP platform) but can also be used for cleaning individual files if required.
Through these services, data are stored even more structurally and correctly. This ensures continuous quality control and also enables deduplication of all data, so done with duplicate or multiple same contacts in MIP.
Which data are checked for correctness and accuracy:
- Name-sex normalization
- Telephone standardization
- Address standardization
- Basic email validation