Stories to learn from.
For an inspiring article or our stories, please visit here.
Deepen your knowledge and critical thinking about the data-driven world.
A quick update regarding the changes to Yahoo and Gmail in February
As we enter February, a little summary of what has happened with both Yahoo and Gmail: some changes are being made on their platforms. Although these updates are...Read more
How well do you know your customer?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you ask...Read more
RAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosive growth of available data and advanced analytics tools, it is crucial to use this information...Read more
Data-driven SMS strategy: the key to effective marketing and revenue growth
Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then you get as if the gods were your prayers ....Read more
35 essential questions to take your data-driven marketing strategy to the next level!
In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables...Read more
10 basic customer insights questions ... how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you need to ask to...Read more
Don't count the people you know, know the people that count.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who...Read more
5 myths busted about the cookieless world and 1st party data
Myth 1: As long as Google (Chrome) still supports 3rd party cookies, we will continue to focus primarily on our acquisition strategy because it works. The shift to a 1st party media data strategy costs...Read more
The consumer in the driver's seat
It is high time that the end consumer is in the driver's seat when it comes to his or her personal data within your organization. After all, why are we so anxious ...Read more
Are you ready to grow with data-driven marketing?
Click here to start the conversation!
"Without big data, you are blind and deaf in the middle of a freeway."