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What is MIP?
MIP is designed to bring together data from various sources into a single platform, providing a 360° view of customers, prospects, and other types of contacts.
Data reading, retrieval and modification can be done via API as well as batch processes.
What data can you collect?
- personal data: name, first name, gender, language, date of birth, address, e-mail, phone numbers,... .
- interactions: all interactions between the consumer and the brand are captured. email received and read, contact with support, an SMS received, a subscription to a contest, a registration on the website, a visit to a store or a trade show, ... all these interactions are stored and allow you to correctly map your customer's behavior.
- permissions: all registrations around how and for what a contact does or does not want to be contacted.
- unique IDs from different systems (e.g., from a cash register or accounting system), ...
- survey responses
- ...
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Link MIP to your existing systems
- The platform is applicable to all sectors in B2B as well as B2C
- all your customer and prospect data in 1 system
- 360° view of each individual customer
- Pluggable into your current way of working/structure
- Proprietary technology - completely independent of others
Give marketers control
![Clear picture of each customer and action](https://stratics.be/wp-content/uploads/2022/05/marketing_inzicht_icon.png)
Clear picture of each customer and action
With the MIP, Stratics collects your customer's every move in one place, building a 360° view per customer.
The results of your communication campaigns are immediately available and in this way marketing campaigns can be quickly (re)directed.
![Manageable](https://stratics.be/wp-content/uploads/2022/05/privacy_beheer_icon.png)
Manageable
The user interface allows marketers to make their own selections for their communications (Direct Mail, e-mail, SMS, telemarketing,...)
In the set up of your MIP, the privacy of your customers is central. The end user has a say in their personal privacy settings anyway. MIP goes beyond the usual privacy by default.
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Benefits of Stratics MIP in brief
- All your contacts in one place
- Clear picture of customer behavior
- Perfectly pluggable into your current structure
- Platform is applicable to all sectors in B2B as well as B2C
- Ability to easily enrich your data with data from external sources.
- Data Quality: being able to correct your data is integrated into the customer data platform!
- Proprietary technology - completely independent of others