What is MIP?
MIP is designed to bring together data from various sources into a single platform, providing a 360° view of customers, prospects, and other types of contacts.
Data reading, retrieval and modification can be done via API as well as batch processes.
What data can you collect?
- personal data: name, first name, gender, language, date of birth, address, e-mail, phone numbers,... .
- interactions: all interactions between the consumer and the brand are captured. email received and read, contact with support, an SMS received, a subscription to a contest, a registration on the website, a visit to a store or a trade show, ... all these interactions are stored and allow you to correctly map your customer's behavior.
- permissions: all registrations around how and for what a contact does or does not want to be contacted.
- unique IDs from different systems (e.g., from a cash register or accounting system), ...
- survey responses
- ...
Link MIP to your existing systems
- The platform is applicable to all sectors in B2B as well as B2C
- all your customer and prospect data in 1 system
- 360° view of each individual customer
- Pluggable into your current way of working/structure
- Proprietary technology - completely independent of others
Give marketers control
Clear picture of each customer and action
With the MIP, Stratics collects your customer's every move in one place, building a 360° view per customer.
The results of your communication campaigns are immediately available and in this way marketing campaigns can be quickly (re)directed.
Manageable
The user interface allows marketers to make their own selections for their communications (Direct Mail, e-mail, SMS, telemarketing,...)
In the set up of your MIP, the privacy of your customers is central. The end user has a say in their personal privacy settings anyway. MIP goes beyond the usual privacy by default.
Benefits of Stratics MIP in brief
- All your contacts in one place
- Clear picture of customer behavior
- Perfectly pluggable into your current structure
- Platform is applicable to all sectors in B2B as well as B2C
- Ability to easily enrich your data with data from external sources.
- Data Quality: being able to correct your data is integrated into the customer data platform!
- Proprietary technology - completely independent of others