In the context of myMIP, "destination" refers to the specific assignment of an engagement score within the customer-brand interaction model. When a customer has interactions with a brand, each interaction is assigned an engagement score. This engagement score can be assigned at three levels:Overarching Brand: The engagement score is assigned to the overall brand with which the customer has interacted.Product Category: The engagement score is assigned to a specific product category within the brand.Individual Product: The engagement score is assigned to a specific product within the brand.The "destination" thus determines which of these three levels the engagement score is associated with. This concept is essential for understanding and analyzing customer engagement and interactions within the myMIP environment because it helps to accurately assign customer interactions and evaluate the performance of brands, product categories and individual products.