Definition:The Engagement Score is a metric that measures the degree of user or customer engagement with a product, service, brand, or platform. This score is often calculated based on various user interactions and activities, such as clicks, likes, comments, shared content, time spent on a website, and other forms of engagement.Explanation: The Engagement Score provides insight into how active and engaged a target audience is. A higher score indicates higher levels of interaction and engagement, which can contribute to customer loyalty and the overall success of marketing strategies. This score is often used by marketers and analysts to measure and optimize the effectiveness of campaigns, as well as to improve the user experience.Application:Marketing campaigns: Determine which campaigns generate the most interaction and which elements are most effective.Product development:Gain insight into which features or aspects of a product are most used and appreciated by users.Customer satisfaction:Measure and improve customer satisfaction by understanding how and why customers get involved.At Stratics, for example, the Engagement Score can be used to analyze which aspects of a website or online platform contribute the most to user engagement, allowing companies to fine-tune their strategies to increase engagement.