Pillar 3 — AI & ML

Smart technology that really works for your business.

98% of companies use AI by typing in prompts. We build models that predict which customers will buy or drop off, automate workflows that are currently handled manually or in Excel, and deploy AI agents using your own data. No buzzwords: just tools that work—and that your team understands.

Schedule a call

Why This Page Is Fair

AI is the most overhyped term in B2B. We know that, too.

Every provider promises “AI-powered everything.” Most decision-makers are tired of that promise, yet at the same time afraid of missing out. Both feelings are justified.

Our approach is deliberately pragmatic. We don’t present AI as a revolution, but rather as a tool. Sometimes machine learning is the answer, sometimes a well-designed workflow, and sometimes an AI agent. And sometimes the answer is: you don’t need AI for this. And that’s exactly what we say.

What you won’t get from us: an AI pilot without a commercial purpose. Every project starts with a business question—more revenue, lower costs, better decisions—and ends with a measurable result.

Two Points of View

Our Perspective on AI

Position 1

No black box, no magic word

For every model we build, we explain which variables are involved, what assumptions it is based on, what the output means, and what it doesn’t mean. For us, explanation is standard practice—not an option. Your team can understand, review, and adjust every model.

Position 2

The Right Solution for the Right Problem

It’s not the most complex model that wins—it’s the one that best answers your question. If you ask us for an AI pilot when a well-designed workflow would suffice, then that’s what you’ll get. In the short term, we’ll miss out on revenue; in the long term, we’ll gain trust.

What We Do

Three forms, one approach

AI at Stratics comes in three forms. Each has its own applications, and each starts with a business question.

01

Predict

Machine learning applied to millions of lines of customer interactions. We identify relationships and patterns in behavior, transactions, and responses, and translate them into scores for each customer.

  • Churn Prediction: Who Is at Risk of Churning, and Why It’s Urgent
  • Customer Lifetime Value: Who Are You Investing In?
  • Purchase Intent: Who Plans to Buy Soon, and When
  • Basket prediction: What will be in the next basket?

Delivers the strongest measurable uplift today.

02

Automation

Workflows that are currently handled in Excel or by people are being converted into self-running processes—in marketing and beyond.

  • Marketing flows: welcome, win-back, reactivation, NPS
  • Process Automation with n8n: Connecting APIs, Exchanging Data
  • Python scripts for data quality and repetitive data tasks
  • Administrative follow-up: invoicing, reminders, reports

Typically saves hours to days per week.

03

AI Agents & Applications

LLM applications that work with your own content and data, not with what the internet generally considers to be the norm.

  • RAG Databases: AI That Knows Your Guidelines, Documentation, and Product Information
  • The MIP Assistant: Ask Human-Like Questions About Each Customer
  • Generative content: text and images for email and campaigns
  • Support and chat applications based on our own expertise

Still in development. We're honest about what's already working today.

The three approaches are not all at the same stage. Today, forecasting is proving to be the most effective in terms of revenue, automation in terms of time saved, and agents are growing rapidly. We’ll let you know in advance which approach best suits your needs and what you can realistically expect from it.

How We Work

Our Toolbox: No Secrets

For those who want the technical details. For those who don't: it runs on your data, securely and in a way that's easy to understand.

European LLMs for Your Customer Data

We use European AI models to interpret and make predictions based on customer data. Your data remains within European regulations, in line with our privacy-by-design approach.

The Best Tool for Each Task

Claude and ChatGPT for content, images, and process automation where appropriate. Not one-size-fits-all, but the right tool for each task.

RAG based on your own knowledge

We integrate AI models with your company’s content: guidelines, documentation, and product information. Answers are based on your own information, supplemented by the power of the model.

n8n and Python as workhorses

We build automations and workflows using n8n: querying APIs, integrating systems, and exchanging data. We use Python for data quality and custom scripts.

Specifically

What We're Already Building Today

This isn't just a pipe dream. These are ongoing projects and working applications.

AI Agent in MIP

Ask personal questions about each customer

An AI assistant in MIP that analyzes customer data and answers questions just as a colleague would. Is this a good customer? Do they open their emails? What’s the best next step? What products have they purchased? Answers in seconds, backed by data.

Knowledge Management

A knowledge base that thinks along with you

Business knowledge, guidelines, and documentation are made accessible through an AI layer. Employees ask questions in plain language and receive answers based on the company’s own data.

Process Automation

Invoice Tracking Without Manual Work

Automated administrative tracking of invoicing and reminders. What used to be a daily manual check is now handled automatically, with human intervention required only in exceptional cases.

Process Automation

Site reports that process themselves

For an architecture firm, we automatically process site reports: the latest report is scanned, summarized, and updated. This reduces the time spent reading reports each week from hours to minutes.

Support

A support box that truly understands the customer

Chat and support applications that provide responses based on their own product knowledge and customer context, with a human on hand to handle what the bot can't do.

Predict

Who's shopping this week?

Predictive models based on customer behavior: who will make a purchase in the coming days, what’s likely to end up in their shopping cart, and who is quietly drifting away. These models fuel private sales, customer reactivation, and targeted campaigns.

Honest About What You Get

What We Do and Don't Promise

What We Do Promise

  • Explanation for each model: which variables are involved and what the output means.
  • Every project starts with a business question and ends with a measurable result.
  • Honesty about feasibility—up front, not halfway through.
  • AI based on clean data. If your data isn't ready, we'll let you know and start there.

What We Don't Promise

  • No autonomous systems without supervision. Agents augment humans; they do not replace them.
  • No AI pilot that is disconnected from a commercial purpose.
  • No industrial AI: machine vision for factories or predictive equipment maintenance can be found elsewhere.
"We don't sell magic. We sell tools that work—and that your team can understand, monitor, and adjust."

Curious about what AI can do for your organization?

Schedule a consultation. Together, we’ll review your question, your data, and determine which type of AI or automation is the best fit. And if the answer is “no AI,” we’ll let you know.

Schedule a call

No obligations, an honest conversation, a Belgian team.