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Customer Case Study · B2B · Data Analytics

B2B Lead Generation Optimization

A Belgian fashion retailer had been recruiting companies for its B2B discount program for years, but its prospecting efforts were based on an outdated list and focused primarily on new regions. This resulted in few new sign-ups and low activation rates. By basing prospecting on historical conversion data rather than geography, and by focusing on the region where conversion had already proven successful, the call center and campaigns were able to significantly…

Veerle Rijckaert July 2, 2026 Read the case study →
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Growth didn't begin until the foundation was right
Coaching · June 29, 2026

B2B Lead Generation Optimization

A Belgian fashion retailer had been recruiting companies for its B2B discount program for years, but its prospecting efforts were based on an outdated list and focused primarily on new regions. This resulted in few new sign-ups and low activation rates. By basing prospecting on historical conversion data rather than geography, and by focusing on the region where conversion had already proven successful, the call center and campaigns were able to operate in a much more targeted manner. The result: nearly

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Veerle Rijckaert 2026

Growth didn't begin until the foundation was right

A secondhand retailer increased customer loyalty and the number of active customers by first getting its customer base in order: better data, greater accessibility, and more targeted communication. As a result, growth shifted from costly customer acquisition to profitable retention.

+5 ppt loyalty · +10 ppt active customers · €0 additional acquisition budget

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Kris Vranken 2026