AIData GovernanceAI is overtaking your own site as the shopper’s preferred route
AI & ML · MIP AI is overtaking your own site as shoppers’ preferred shopping channel In a Bloomreach survey of more than 4,000 shoppers in the U.S. and the U.K., 41.4% said that, if they had to choose, they would prefer to shop via an AI assistant rather than directly through a brand’s website. The latter channel […]
Data GovernancePrivacyA quick update on the changes to Yahoo and Gmail in February
Now that we have entered February, a little summary of what has happened with both Yahoo and Gmail: some changes are being made to their platforms. While these updates are designed to improve security and privacy, we understand that adjusting to new features can be a bit overwhelming. Here's an overview [...]
Data QualityInsightsStrategyRAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosion of available data and advanced analytics tools, it is crucial to use this information to create customer-centric and impactful marketing campaigns.
Data Quality3 Tips for Spring Cleaning Your Data
There are those moments in the year that smell of opportunities and chances. Think of the good intentions in January, the new life in May, the start on September 1 after a blissful summer... Yet no moment can spark more energy in us than the first rays of spring sunshine. Those [...]