No clear picture of CLV
Many organizations invest blindly in retention without really knowing which customers are driving their profits. In this blog, our Data Scientist and Marketing Automation Specialist explain step by step how to bring Customer Lifetime Value, churn risk and segment sizes together in one data model. You'll discover why classic RFM analyses fail, which ML techniques do predict, and how one retailer realized 28% extra margin with personalized triggers. Ready to use your marketing budget twice as effectively?
Expect the Expected: How Looking Ahead Makes Your Data Work
Successful companies don't just look backward at historical data, but use advanced data analytics and machine learning to predict future customer behavior and respond proactively.
Key principles:
✅ 360° Customer View: Integrate customer data from different sources for a complete view.
✅ Data Quality: Ensure cleansed, current and reliable data.
✅ Machine Learning: Predict customer behavior and reduce churn.
✅ Real-time KPIs & Segmentation: Monitor deviations and make immediate adjustments.
✅ Personalized Communication: Target customers with relevant, real-time messages.
By looking ahead and using data strategically, you increase customer retention, optimize campaigns and maximize ROI.
Impact of Direct Mail, E-mail and SMS by Customer Segment
Customer segmentation is key to successful marketing, but how do you know which communication channels work best for which customer group? At Stratics, we continuously track hundreds of KPIs and use AI to calculate real-time customer value and optimize tailored campaigns. Find out in our latest blog how Direct Mail, SMS, and email yield different results, why data-driven segmentation is essential to your marketing strategy, and how to significantly improve your ROI. Ready to learn more about deploying the right channels for each customer segment? Read on and discover the secret behind maximum marketing impact!
Taking personalized communication to the next level with AI
Wondering how AI can take your personalized communications to the next level? Find out on our latest blog how you can significantly increase engagement and conversions through advanced segmentation and predictive modeling. Learn how AI can help you cross-sell and upsell more effectively, while providing real-time insights that accelerate your decision-making. Make the click to smarter marketing
How well do you know your customer?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you may be wondering: do we really know our customers? The digital age offers unprecedented opportunities to understand your customer and build a relationship [...].
RAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosion of available data and advanced analytics tools, it is crucial to use this information to create customer-centric and impactful marketing campaigns.
35 essential questions to take your data-driven marketing strategy to the next level!
In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables companies to gain greater insight into their customers, improve the effectiveness of their marketing strategies and ultimately increase their competitive advantage. At [...]
10 basic customer insights questions ... how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you should ask to evaluate your business. According to research, 80% of businesses can only answer 5 of these questions. Find out how Stratics can help you [...]
Don't count the people you know, know the people that count.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who will have a positive impact on your marketing goals. That's why the quote "don't count the people you know, know the people that count" is so relevant. Deep [...]
The benefits of customer insights (in retail)
These are exciting times to be a marketer. Never have we had so much and so fast access to technical solutions and evolutions, to masses of information from our customers. And yet it strikes me that more and more marketers are losing sight of their customers, distracted by the tsunami of technical innovations. Even short-term [...]