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35 essential questions to take your data-driven marketing strategy to the next level!

01/05/2023 - Veerle Rijckaert

In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables companies to gain greater insight into their customers, improve the effectiveness of their marketing strategies and ultimately increase their competitive advantage. At Stratics, we believe in the importance of data-driven decision-making and strive to help brands unlock their potential through effective data management and insightful analytics.

This questionnaire includes 35 questions designed to evaluate your current data-driven marketing practices and further refine your strategies. The questions are divided into four categories:

  1. Data management, 
  2. Integrated Insight Management and Information Sharing, 
  3. Multi Channel Marketing Strategy, and 
  4. Data-driven marketing strategy and coaching. 

Answering these questions will give you a better idea of the strengths and weaknesses of your current approach and help you take the necessary steps to optimize and streamline your data-driven marketing efforts.

At Stratics, we are committed to supporting brands in their pursuit of excellence in data-driven marketing. We invite you to take the time to carefully consider and answer these questions so we can work together to maximize your ROI and improve the customer experience.

Data management

Data warehousing, platforms, data quality, data sources, deduplication, ...

  1. Can you describe the structure of your current data architecture and the specific data management platforms you currently have in use?
  2. What data sources do you have at your disposal within your organization, and to what extent are they reliable and complete in terms of the data they contain?
  3. In what ways does your organization ensure data quality, and what processes or systems have you implemented to identify, correct and prevent inaccurate or duplicate data?
  4. How do you ensure that data security and privacy are guaranteed within your organization, taking into account the legal and ethical requirements applicable to your industry?
  5. Can you describe the data retrieval and integration processes you have established to merge data from different sources, and how this data is made accessible for analysis and use within your organization?
  6. How do you ensure the maintenance and optimization of your data warehouses and data warehouses so that they continue to function efficiently and meet your growing needs?
  7. What procedures have you implemented for backing up and restoring data to ensure business continuity in case of failures or data loss?
  8. How is data governance implemented and managed within your organization, and who is responsible for creating and enforcing policies and procedures related to the use of data?
  9. What steps are you taking to ensure that your data ecosystem is scalable and future-proofed so that it can grow with your organization and adapt to changing technologies and needs?
  10. How do you manage metadata and data documentation to ensure visibility, consistency and traceability of data, and how do you ensure that all stakeholders within your organization have access to the information needed to use the data effectively?

Integrated Insight Management and Information Sharing.

Data intelligence, AI, analytics, business intelligence, accessibility of insights, sharing information with businesses, dashboards, monitoring, KPIs, management of indicators and segments, ...

  1. What analytical tools and techniques do you apply to generate valuable insights from your data and share this information effectively with your organization?
  2. How do you integrate AI and machine learning into your data analysis processes to improve accessibility of insights and efficiency?
  3. What statistical models and algorithms do you use to identify patterns and trends in your data, and how do you share these insights with relevant departments and stakeholders?
  4. How do you set up your dashboards and reports to communicate key performance indicators (KPIs) and promote better management of indicators and segments?
  5. How do you monitor real-time data to react quickly to changes and opportunities in your market and share this information with your team in a timely manner?
  6. What processes do you have in place to validate, safeguard and improve accessibility to your analytic insights?
  7. How do you train and support your data analysts and data scientists to work effectively with your data and share insights with the rest of your organization?
  8. How do you integrate external data sources and market insights into your analyses and share this information with stakeholders within your company?
  9. How do you apply advanced analytical techniques such as predictive and prescriptive analytics, and how do you ensure that these insights are accessible to the right people?
  10. How do you identify and evaluate the impact of your analytics efforts on your business results, and how do you communicate these findings to support more informed decision-making?

Multi Channel Marketing

Marketing automation, creation of customer journeys, implementation of insights to strategies, data-driven marketing strategies, digital marketing, implementation of marketing tools and systems, execution of campaigns, ...

  1. How do you integrate marketing automation into your existing marketing processes?
  2. How do you use data to develop and optimize customer journeys and segments?
  3. How do you translate analytical insights into effective marketing strategies and tactics?
  4. How do you apply data-driven marketing principles to your digital marketing efforts, such as SEO, PPC, social media and email marketing?
  5. What marketing tools and systems are you using and how are they integrated with your data sources and analytical insights?
  6. How do you identify and implement personalization and targeting to improve the customer experience?
  7. How do you use A/B testing and experimentation to continuously optimize your marketing efforts?
  8. How do you use data to improve content strategy and distribution channels?
  9. How do you evaluate and measure the impact of your marketing campaigns based on predefined KPIs?
  10. How do you factor customer lifetime value and buying behavior into your marketing strategy?

Data-driven marketing strategy and coaching

  1. How do you create a data-driven culture within your organization and promote the adoption of data-driven marketing principles?
  2. How do you ensure that your employees have the right skills and knowledge to effectively use data-driven marketing?
  3. What processes have you put in place to drive continuous improvement and innovation in your data-driven marketing efforts?
  4. How do you involve your stakeholders, such as management and other departments, in your data-driven marketing strategy and decision-making?
  5. How do you evaluate and revise your data-driven marketing strategy based on performance, market changes and new insights to stay competitive and relevant?

Get the most out of your data with Stratics

In a world where data is increasingly important for decision making, Stratics is ready to help you unlock the power of data for your business. We specialize in data-driven decision making, marketing and sales.

In conclusion, Stratics offers a comprehensive range of services to help companies grow through data-driven insights and decision-making. The company offers

With these services as a trusted partner for data-driven growth and success, companies can increase their competitive advantage and make better decisions based on data.

Ready for action? Get in touch now.

Kris Vranken
CEO