Don't count the people you know, know the people that count.
16/02/2023 - Kris Vranken
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who will have a positive impact on your marketing goals. That's why the quote "don't count the people you know, know the people that count" is so relevant.
Deep insight
To be effective in data-driven marketing, you need to build a deep understanding of your customers and prospects. You can do this by using data analysis and customer segmentation. By thoroughly understanding your target audiences and analyzing their behavior, you can create targeted marketing campaigns tailored to their needs and interests.
Not all customers are equal
It is important to recognize that not all clients are equal. Some have more influence and power than others in their social and professional circles. These "influencers" can be invaluable to your brand, products or services. Therefore, it is important to know who these people are and value their opinions and feedback and use them to refine your marketing strategy.
Collect as many interactions as possible
Capturing consumer interactions is fundamental to understanding behavior and preferences. By collecting data on interactions such as purchases, searches and social media activity, companies can better understand their customers and tailor their offerings to their needs.
Here, it is essential that companies respect consumer privacy and are transparent about how they collect and use data to ensure that consumers continue to have confidence in the use of their data.
Get to know your customers
Ultimately, data-driven marketing is not just about collecting and analyzing data, but also about understanding the people behind that data. By knowing and understanding the people who matter, you can communicate in a targeted and effective way and achieve your goals. So it is important to take the time to get to know and understand your customers so that you can reach the right people in the right way and achieve your marketing goals.
Have a burning question about this but can't figure it out? Get in touch and we'll be happy to help.
At Stratics, we understand the challenges businesses face today, and we can help you address the data-driven challenges involved.
Kris Vranken
CEO