Category: OmniChannel Engagement
Impact of Direct Mail, E-mail and SMS by Customer Segment
Customer segmentation is key to successful marketing, but how do you know which communication channels work best for which customer group? At Stratics, we continuously track hundreds of KPIs and use AI...
Read moreThe Recipe for Customer Loyalty: Trigger-Based Programs Dissected
The Recipe for Customer Loyalty: Trigger-Based Programs Dissected In the ever-changing world of e-commerce, customer retention is a challenge every business must face. Fortunately, there is a...
Read moreHow well do you know your customer?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you ask...
Read moreData-driven SMS strategy: the key to effective marketing and revenue growth
Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then you get as if the gods were your prayers ....
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