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Data-driven SMS strategy: the key to effective marketing and revenue growth

08/08/2023 - Kris Vranken

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Imagine this :

..it's Saturday night after a busy week and tomorrow you are hosting a party with the family for your birthday.....

Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then as if the gods heard your prayers you get a text message ... That your favorite clothing store is just open Sunday morning!

Suppose you can send your customer the message at the right time so that you not only make that customer super happy, but you deploy your marketing budget for text messaging in such a way that you can select the best possible customers for this text message. Hello new sales! How can you do this? Provided you get the right insights into your text message selections. SMS is a powerful channel but would you write to the same customers to share a promotion with as you would write to customers to invite to an event in the heart of Brussels? How many of your customers are reachable by text message at all? Which customers are you getting the best return from?

Wondering how much impact a data-driven SMS selection can have on your business? Then you've come to the right place at Stratics.