Back to the future

12/06/2022

10:30 - 12:00

Stratics HQ

Stratics Academy likes to inform and inspire you. This time we would like to talk to you about customer centric dialogue strategy.

There used to be these little stores in every village ... those where you entered and immediately felt at home. The woman or man behind the counter addressed you by your first name, knew your whole family, knew what you were buying and understood what he could do you a favor with.

Along with those stores, their approach also disappeared. An approach where the customer was really the focus. What took its place? Big data, hyperpersonalization, AR, AI and a cartload of other trendy acronyms. But often these deliver nothing more than a pseudo-personal approach where statistical data tries to mimic customization.

Fortunately, things can be different ...
Kris Vranken takes you Back to the Future. He guides you through examples and cases that show how real-time trigger-based marketing allows companies and brands to communicate and act in a relevant way.

Insights and examples around customer experience & behavior, customer value & engagement, customer lifecycle & journey flow together in a 360° approach that gets more out of brand and customer. And this is more important today than ever, because ... even if you have 1 million customers, you need to be able to understand and tell 1 million unique stories.