Category: Insights
Impact of Direct Mail, E-mail and SMS by Customer Segment
Customer segmentation is key to successful marketing, but how do you know which communication channels work best for which customer group? At Stratics, we continuously track hundreds of KPIs and use AI...
Read moreTaking personalized communication to the next level with AI
Wondering how AI can take your personalized communications to the next level? Find out on our latest blog how you can use advanced segmentation and predictive modeling to increase engagement and...
Read moreHow well do you know your customer?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you ask...
Read moreRAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosive growth of available data and advanced analytics tools, it is crucial to use this information...
Read more35 essential questions to take your data-driven marketing strategy to the next level!
In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables...
Read more10 basic customer insights questions ... how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you need to ask to...
Read moreDon't count the people you know, know the people that count.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who...
Read moreThe benefits of customer insights (in retail)
These are exciting times to be a marketer. Never have we had so much and so fast access to technical solutions and evolutions, to masses of information from our customers. And...
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