The consumer in the driver's seat
12/08/2022 - Veerle Rijckaert
It is high time that the end consumer is in the driver's seat when it comes to his or her personal data within your organization.
After all, why are we so anxious about the data we know about our customers? Is this taboo? To some extent, yes. After all, privacy is sacred, and rightly so.
How do you ensure that trust regarding the exchange of data between customer and supplier becomes an opportunity without compromising on applicable privacy rules?
Gives the end consumer direct insight into the data a company collects from him/her.
How do you do this? By implementing a Data Privacy Vault. Stratics has developed such a platform in which the end-consumer has a clear overview of his personal data and of the various types of communication he receives from the supplier. Very concretely: if you as a consumer regularly receive e-mails, letters, invoices, etc. from a certain company, you can see these at a glance. You can then turn these communications "on" or "off" at will. The end consumer (including you) determines what you do or do not wish to receive. Simple.
If we play devil's advocate, we can obviously make an elaborate plea around this crushing responsibility that you "just give" to the customer, more so: how many customers are we going to lose by giving him or her all that freedom?
Can. And indeed there is a "risk" in it. You will undoubtedly have consumers who drop completely off your radar. But now be honest. Do we even want those customers? Or rather, shouldn't we look into our own pockets first? Time for reflection? Never hurts.
In the long run, such a solution can only strengthen itself. The trust of the end consumer increases thanks to the absolute transparency you offer him or her, thus allowing the new privacy mindset to finally live up to its true purpose.