InsightsOmni-Channel EngagementStrategyImpact of Direct Mail, Email, and SMS by Customer Segment
Customer segmentation is key to successful marketing, but how do you know which communication channels work best for which customer group? At Stratics, we continuously track hundreds of KPIs and use AI to calculate real-time customer value and optimize tailored campaigns. Find out in our latest blog how Direct Mail, SMS, and email yield different results, why data-driven segmentation is essential to your marketing strategy, and how to significantly improve your ROI. Ready to learn more about deploying the right channels for each customer segment? Read on and discover the secret behind maximum marketing impact!
Omni-Channel EngagementStrategyThe Recipe for Customer Loyalty: A Breakdown of Trigger-Based Programs
The Recipe for Customer Loyalty: Trigger-Based Programs Dissected In the ever-changing world of e-commerce, customer retention is a challenge every business must face. Fortunately, there is a powerful tool for increasing customer engagement and strengthening relationships: Trigger-Based Programs. Let's zoom in on how Loyalty, Birthday, Winback and Welcome programs are key [...]
Customer Data PlatformInsightsOmni-Channel EngagementStrategyHow well do you know your customers?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you may be wondering: do we really know our customers? The digital age offers unprecedented opportunities to understand your customer and build a relationship [...].
Omni-Channel EngagementStrategyData-Driven SMS Strategy: The Key to Effective Marketing and Revenue Growth
Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then as if the gods heard your prayers you get a text message ... That your favorite clothing store is just open Sunday morning !