Category: Strategy

Impact of Direct Mail, E-mail and SMS by Customer Segment

Customer segmentation is key to successful marketing, but how do you know which communication channels work best for which customer group? At Stratics, we continuously track hundreds of KPIs and use AI...

Opti Channel Marketing: The Key to Optimal Customer Engagement

The Rise of Opti Channel Marketing In the modern marketing world, it is crucial for companies to deliver relevant, personalized messages and maximize their ROI. Opti channel marketing, a...

The Recipe for Customer Loyalty: Trigger-Based Programs Dissected

The Recipe for Customer Loyalty: Trigger-Based Programs Dissected In the ever-changing world of e-commerce, customer retention is a challenge every business must face. Fortunately, there is a...

How well do you know your customer?

Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you ask...

RAK: Random Act of Kindness

It provides an ideal framework for applying data analytics in your marketing strategy. With the explosive growth of available data and advanced analytics tools, it is crucial to use this information...

Data-driven SMS strategy: the key to effective marketing and revenue growth

Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then you get as if the gods were your prayers ....

35 essential questions to take your data-driven marketing strategy to the next level!

In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables...

10 basic customer insights questions ... how well are you doing?

As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you need to ask to...

Don't count the people you know, know the people that count.

In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who...

5 myths busted about the cookieless world and 1st party data

Myth 1: As long as Google (Chrome) still supports 3rd party cookies, we will continue to focus primarily on our acquisition strategy because it works. The shift to a 1st party media data strategy costs...