InsightsKPIStrategy10 basic customer insights questions… how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you should ask to evaluate your business. According to research, 80% of businesses can only answer 5 of these questions. Find out how Stratics can help you [...]
InsightsStrategyDon’t count the people you know; know the people who matter.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who will have a positive impact on your marketing goals. That's why the quote "don't count the people you know, know the people that count" is so relevant. Deep [...]
InsightsThe Benefits of Customer Insights (in Retail)
These are exciting times to be a marketer. Never have we had so much and so fast access to technical solutions and evolutions, to masses of information from our customers. And yet it strikes me that more and more marketers are losing sight of their customers, distracted by the tsunami of technical innovations. Even short-term [...]