This dashboard provides a comprehensive overview of your email campaigns. From delivery and open rate to clicks and opt-outs, as well as insight into generated revenue. Thanks to benchmarks from previous seasons, you immediately know whether your results are performing below or above expectations.
Track every step in the email journey: sent, opened, clicked and purchased
Interpret results through benchmarks and in comparison with control groups
Switch easily between trends, email results and financial impact.
The dashboard is fully embedded in myMIP: you open it from the same environment in which you manage campaigns, segments and flows, without leaving the familiar interface. This way you switch smoothly from insight to action, with all functionality in one place.
With one click, put the KPI that matters front and center - revenue, margin, CLV, whatever you need - and all visuals follow automatically.
See instantly how your campaign scores versus previous periods or automatically calculated internal benchmarks; deviations light up so you can make adjustments immediately.
Each diagram responds instantly to your selection: click on a bar, line or map point and all other visuals instantly redraw themselves. This way you effortlessly navigate from overall view to detail level and back again, without ever leaving the dashboard.
Every moment our pipelines fetch the latest transactions, contact updates and campaign results. So the next time you log in, you're always working with the most up-to-date numbers.
Outdated exports or manual uploads are a thing of the past. With every refresh an automatic quality check runs, so you can base your decisions on fresh and reliable data.
The standard dashboard already covers many basic needs, but sometimes you want just that little bit extra. Together we look at which dimensions, KPIs or visualizations really help your organization. Think of your own segmentation logic, industry-specific benchmarks, extra data links or an entirely new report page.
In a short workshop, we capture your requirements, after which our consultants extend the dashboard and immediately integrate it into your familiar myMIP environment.
That way you don't get a one-size-fits-all, but a solution that fits your goals and workflow exactly.
