MIP for Retail & E-commerce

Who only shops during sales? And who shops all year round?

Your point-of-sale system tracks every receipt. MIP turns them into customers: it identifies who your best customers are, who’s at risk of churning, and who’s ready for a second purchase. Then you can engage each group at the moment that matters most.

Example: a fashion chain with 42,000 customers

Click a group to see what you can do with it ( for illustrative purposes only)
6 weeksfrom point-of-sale data to the first campaign
+2 to 6%revenue growth, target figure for retail customers
+15 to 25%more reactivations of dormant accounts
10 to 20 hoursinternal time during onboarding
Does this sound like you?

Every retailer views its customers differently

Your Sales Calendar

A Year in Retail, Month by Month

MIP
customer profile · segments · campaigns · measurement
one customer ID
What You Already Have Today
Point-of-Sale SystemOnline StoreLoyaltyEmail Tool
No rip-and-replace

We're not replacing your system. We're just building on top of it.

Your point-of-sale provider, your online store, and your email tool will continue to operate as usual. MIP retrieves the data, links each customer to a single ID, and sends segments and results back to the tools your team is already familiar with. Retailers currently use integrations with ShopPlus, Becosoft, and Shopify, among others.

"Every morning, our marketing meeting starts with one dashboard: MIP. That makes discussions shorter and decisions better."

Marketing Manager, ZEB
How do you get started?

Start with a question, not a platform

Free of charge · within a week

A mini-analysis of your own exports

Send us an export of your purchases for the past year. We'll show you what's in it, without taking up any of your time.

For example:
  1. How many customers shop only during the sales?
  2. Who is in danger of dropping out this season?
  3. Which store has the most loyal customers?
Request a mini-analysis
Designated Route

Fast Audit

A few sessions on the dates you choose, with specific recommendations and opportunities. After that, you decide for yourself.

More About the Fast Audit
Six weeks

MIP Implementation

Integrations, a clean database, initial dashboards, and an initial automated workflow. You’ll decide on Phase 2 after you’ve seen Phase 1.

Schedule a demo
Payment in installments · 50% upon commencement, 20% upon completionDeveloped and hostedin Belgium Dedicated point of contact with a name and face