Data culture is your company's strength
Becoming a data-driven company is not always easy, and there are likely to be some hurdles to overcome along the way. That's because data and technology by themselves do not make an organization more successful.
For the transformation to a data-driven organization, executives also have an essential role in driving that change. The result of a data culture is that data is woven into anorganization' s mindset and identity.
Data is everywhere within an organization. So collecting the data is not the problem; the challenge is in how you bring the data together. How?
Well, one step at a time. We guide companies and their marketers in how to collect data from the various systems in the organization.
Data management begins at MIP
People call your customer service while browsing your site. They view your e-mailing while in your store. They talk to a salesperson to order from home later. Make sure you know your customers and, more importantly, that you know how and when to communicate with them.
MIP is Stratics' Customer Data Platform and is truly everywhere, just like your customer. Thanks to MIP, you also follow your customer or contact everywhere andrespond wisely and hyper-personally to triggers or signals.
With MIP, you collect, consolidate and combine data in real time into relevant patterns and illuminating insights. Combine your data into customer insights that really pay off.
Perfectly integratable with your existing systems
Link MIP to your existing IT systems and web shops and get a 360° view of each individual customer. In this way, your brand too will soon create the ultimate customer experience.
