35 essential questions to take your data-driven marketing strategy to the next level!
In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables companies to gain greater insight into their customers, improve the effectiveness of their marketing strategies and ultimately increase their competitive advantage. At [...]
10 basic customer insights questions ... how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you should ask to evaluate your business. According to research, 80% of businesses can only answer 5 of these questions. Find out how Stratics can help you [...]
Don't count the people you know, know the people that count.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who will have a positive impact on your marketing goals. That's why the quote "don't count the people you know, know the people that count" is so relevant. Deep [...]
5 myths busted about the cookieless world and 1st party data
Myth 1: As long as Google (Chrome) still supports 3rd party cookies, we will continue to focus primarily on our acquisition strategy because it works. The shift to a 1st party media data strategy takes time and the formula for success is different for each company. The more margin you have to test, the more insights you can gain before you [....]
How to use data to grow in e-commerce?
Everything your customer buys and does online and offline can be stored, with permission. Who you are, what book you like to read, what your fashion preferences are, what products you last bought and how frequently you shop, ... If you want to be successful within e-commerce today, you not only have to keep up with the trends [...]