Customer Data PlatformInsightsOmni-Channel EngagementStrategyHow well do you know your customers?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you may be wondering: do we really know our customers? The digital age offers unprecedented opportunities to understand your customer and build a relationship [...].
Data QualityInsightsStrategyRAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosion of available data and advanced analytics tools, it is crucial to use this information to create customer-centric and impactful marketing campaigns.
Omni-Channel EngagementStrategyData-Driven SMS Strategy: The Key to Effective Marketing and Revenue Growth
Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then as if the gods heard your prayers you get a text message ... That your favorite clothing store is just open Sunday morning !
Customer Data PlatformInsightsStrategy35 Essential Questions to Take Your Data-Driven Marketing Strategy to the Next Level!
In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables companies to gain greater insight into their customers, improve the effectiveness of their marketing strategies and ultimately increase their competitive advantage. At [...]
InsightsKPIStrategy10 basic customer insights questions… how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you should ask to evaluate your business. According to research, 80% of businesses can only answer 5 of these questions. Find out how Stratics can help you [...]
InsightsStrategyDon’t count the people you know; know the people who matter.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who will have a positive impact on your marketing goals. That's why the quote "don't count the people you know, know the people that count" is so relevant. Deep [...]
Strategy5 Myths Debunked About the Cookie-Less World and First-Party Data
Myth 1: As long as Google (Chrome) still supports 3rd party cookies, we will continue to focus primarily on our acquisition strategy because it works. The shift to a 1st party media data strategy takes time and the formula for success is different for each company. The more margin you have to test, the more insights you can gain before you [....]
E-CommerceStrategyHow to Use Data to Grow Your E-Commerce Business?
Everything your customer buys and does online and offline can be stored, with permission. Who you are, what book you like to read, what your fashion preferences are, what products you last bought and how frequently you shop, ... If you want to be successful within e-commerce today, you not only have to keep up with the trends [...]