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Taking personalized communication to the next level with AI
Wondering how AI can take your personalized communications to the next level? Find out on our latest blog how you can use advanced segmentation and predictive modeling to increase engagement and...
Read moreThe Recipe for Customer Loyalty: Trigger-Based Programs Dissected
The Recipe for Customer Loyalty: Trigger-Based Programs Dissected In the ever-changing world of e-commerce, customer retention is a challenge every business must face. Fortunately, there is a...
Read moreA quick update regarding the changes to Yahoo and Gmail in February
As we enter February, a little summary of what has happened with both Yahoo and Gmail: some changes are being made on their platforms. Although these updates are...
Read moreHow well do you know your customer?
Do you also feel like you don't know your customer well yet, despite sitting on a gold mine of data? In a world awash in data, you ask...
Read moreRAK: Random Act of Kindness
It provides an ideal framework for applying data analytics in your marketing strategy. With the explosive growth of available data and advanced analytics tools, it is crucial to use this information...
Read moreData-driven SMS strategy: the key to effective marketing and revenue growth
Didn't have time to go to the store. In your closet no nice outfit. You had wanted to shine again ...! Then you get as if the gods were your prayers ....
Read more35 essential questions to take your data-driven marketing strategy to the next level!
In today's digital landscape, data has become a crucial factor in making strategic decisions and optimizing marketing efforts. Harnessing the power of data enables...
Read more10 basic customer insights questions ... how well are you doing?
As a business owner or marketer, it is critical to understand and measure your business performance. In this blog, we discuss 10 essential questions you need to ask to...
Read moreDon't count the people you know, know the people that count.
In a data-driven marketing context, it's all about reaching the right audience. A large network of contacts is not enough if it does not include the right people who...
Read moreAre you ready to grow with data-driven marketing?
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"Without big data, you are blind and deaf in the middle of a freeway."
Geoffrey Moore