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27
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Insights · 5-minute read

Data Quality: The Invisible Foundation of Every Good Selection

Data Quality: The Invisible Foundation of Every Effective Selection At one stationery retailer, cleaning up customer data resulted in 7.5 million corrections in just a few months. No new model, no new campaign—just getting the basics right. Data quality is the least visible part of your data strategy, and yet it’s the part that determines whether everything else works. You […]

Veerle Rijckaert September 4, 2026 Read more →
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AIData GovernanceAI is overtaking your own site as the shopper’s preferred route

AI & ML · MIP AI Overtakes Your Own Site as Shoppers’ Preferred Shopping Channel In a Bloomreach survey of more than 4,000 shoppers in the U.S. and the U.K., 41.4% said that, if they had to choose, they would prefer to shop via an AI assistant rather than directly through a brand’s website. The latter channel is still preferred by 38%. A year earlier, a separate Bloomreach survey found that

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Veerle Rijckaert 2026

AIStrategy77% use AI, 5% make decisions based on it.

AI helps you write your content faster, but does it also guide your decisions? Not yet, for 95% of companies. We’ll dive into the figures from the E-commerce Monitor 2026 and explain why an AI model built on top of fragmented data doesn’t solve the problem of fragmentation—and where you should start instead.

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Veerle Rijckaert 2026

AIInsightsTaking Personalized Communication to the Next Level with AI

Wondering how AI can take your personalized communications to the next level? Find out on our latest blog how you can significantly increase engagement and conversions through advanced segmentation and predictive modeling. Learn how AI can help you cross-sell and upsell more effectively, while providing real-time insights that accelerate your decision-making. Make the click to smarter marketing

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Kris Vranken 2024