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27
articles
Insights · 5-minute read

Data Quality: The Invisible Foundation of Every Good Selection

Data Quality: The Invisible Foundation of Every Effective Selection At one stationery retailer, cleaning up customer data resulted in 7.5 million corrections in just a few months. No new model, no new campaign—just getting the basics right. Data quality is the least visible part of your data strategy, and yet it’s the part that determines whether everything else works. You […]

Veerle Rijckaert September 4, 2026 Read more →
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AI is overtaking your own website as the shopper's preferred route
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No clear picture of CLV
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AIData GovernanceAI is overtaking your own site as the shopper’s preferred route

AI & ML · MIP AI Overtakes Your Own Site as Shoppers’ Preferred Shopping Channel In a Bloomreach survey of more than 4,000 shoppers in the U.S. and the U.K., 41.4% said that, if they had to choose, they would prefer to shop via an AI assistant rather than directly through a brand’s website. The latter channel is still preferred by 38%. A year earlier, a separate Bloomreach survey found that

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Veerle Rijckaert 2026

AIStrategy77% use AI, 5% make decisions based on it.

AI helps you write your content faster, but does it also guide your decisions? Not yet, for 95% of companies. We’ll dive into the figures from the E-commerce Monitor 2026 and explain why an AI model built on top of fragmented data doesn’t solve the problem of fragmentation—and where you should start instead.

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Veerle Rijckaert 2026

InsightsStrategyNo clear picture of CLV

Many organizations invest blindly in customer retention without really knowing which customers are the driving force behind their profits. In this blog, our Data Scientist and Marketing Automation Specialist explain, step by step, how to combine Customer Lifetime Value, churn risk, and segment sizes into a single data model. You’ll discover why traditional RFM analyses fall short, which ML techniques actually deliver accurate predictions, and how a retailer achieved a 28% increase in margin using personalized triggers. Ready to

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Kris Vranken 2025

InsightsStrategyExpect the Expected: How Forecasting Makes Your Data Work

Successful companies don't just look backward at historical data, but use advanced data analytics and machine learning to predict future customer behavior and respond proactively.

Key Principles:
✅ 360° Customer View: Integrate customer data from various sources to get a complete overview.
✅ Data Quality: Ensure your data is cleaned, up-to-date, and reliable.
✅ Machine Learning: Predict customer behavior and reduce churn.
✅ Real-Time KPIs & Segmentation: Monitor

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Kris Vranken 2025

AIInsightsTaking Personalized Communication to the Next Level with AI

Wondering how AI can take your personalized communications to the next level? Find out on our latest blog how you can significantly increase engagement and conversions through advanced segmentation and predictive modeling. Learn how AI can help you cross-sell and upsell more effectively, while providing real-time insights that accelerate your decision-making. Make the click to smarter marketing

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Kris Vranken 2024

Customer Data PlatformInsightsStrategy35 Essential Questions to Take Your Data-Driven Marketing Strategy to the Next Level!

In today’s digital landscape, data has become a crucial factor in strategic decision-making and optimizing marketing efforts. Harnessing the power of data enables companies to gain deeper insights into their customers, improve the effectiveness of their marketing strategies, and ultimately enhance their competitive advantage. At Stratics, we believe in the importance of data-driven decision-making and strive to help brands

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Veerle Rijckaert 2023

InsightsKPIStrategy10 basic customer insights questions… how well are you doing?

As a business owner or marketer, it’s crucial to understand and measure your company’s performance. In this blog, we’ll discuss 10 essential questions you should ask to evaluate your business. According to research, 80% of companies can answer only 5 of these questions. Discover how Stratics can help you answer these questions quickly and efficiently, and how we can support your business

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Kris Vranken 2023