Expand your knowledge and develop a critical perspective on the data-driven world.
The world of payment systems has greatly expanded and optimized. Young companies are entering the market with flexible solutions worthy of plug and play. They show great added value for the retailer and its interaction with the customer. But are they the missing link to a better customer approach? Can purchase behavior data allow us to know our customers better?
These are exciting times to be a marketer. Never before have we had such rapid and extensive access to technical solutions and developments, or to vast amounts of information about our customers. And yet, I’ve noticed that more and more marketers are losing sight of their customers, distracted by the tsunami of technical innovations. This is due in part to short-term objectives, but certainly also to a lack of knowledge and limited interest in taking a systematic approach
If you want to communicate effectively with your customers or prospects, identification alone isn’t enough; today, you also need to understand the human behavior of all your contacts, customers, and prospects. It’s not just about identification, but above all about what you do with the data. No matter what method advertisers use to identify their consumers, that in itself isn’t the most important thing. Identifying people is a good starting point, but
When you, as a (fashion) retailer, approach a supplier that offers door-to-door distribution, you often get the impression that this kind of distribution isn’t right for you. The only thing that keeps running through your mind is the price (which turned out to be a little more expensive than you expected). Yet your initial idea was to attract new customers to your store in a fun and appealing way. How can I, as
There are certain moments in the year that feel full of possibilities and opportunities. Think of New Year’s resolutions in January, the fresh start in May, the beginning of the school year on September 1 after a wonderful summer… Yet no moment can make us feel more energized than the first rays of spring sunshine. Every year, that (renewable solar) energy gives us the desire to leave that long, dark winter behind
