In Audiences kan je doelgroepen en segmenten definiëren. Deze doelgroepen kan je vervolgens makkelijk gebruiken in selecties.
00:00: This demo showcases how to create and manage audiences within the mymit platform.
00:05: You will see how to define audience criteria and apply filters to Target specific
00:08: groups. Effectively,
00:10: Click, the audience's section to begin managing your Target groups within my MIP.
00:16: Click audience, toevoegen to start creating a new audience for your campaign.
00:21: Click here to open the audience details form. Where you can specify audience
00:23: attributes.
00:27: Enter the name of your audience to identify it clearly within the platform.
00:32: Click the participation level drop-down to select the appropriate level for your
00:34: audience.
00:37: Click filter group toevoegen to include a new group of filters for refining your
00:39: audience.
00:43: Click filter toevoegen to specify individual filter criteria within the filter
00:45: group.
00:48: Click contact and filter to apply filters based on contact attributes.
00:53: Click Group 1 to select the first group for filtering your audience.
00:57: Click Group 1 again, to confirm your selection for the filter group.
01:01: Enter the rfm group to categorize your audience based on recency frequency and
01:04: monetary value.
01:07: Click select an option to choose specific criteria within the rfm group.
01:12: Click search to find the relevant filter criteria quickly within the options.
01:17: Enter rfm to specify the filter criteria related to recency, frequency and monetary
01:20: value.
01:23: Click rfm now to apply the current rfm filter to your audience definition.
01:28: Click neat in nbat. Bovat neat to set inclusion or exclusion rules for your audience
01:31: filters.
01:35: Enter neat in innovat bhavati to specify the exact values for inclusion or exclusion
01:38: in your filter.
01:41: Click select options to view and choose from available filter options.
01:46: Click Champions to Target the segments of your audience identified as champions.
01:51: Click audience and make in to finalize and create your new audience within my MIP.
01:56: This demo demonstrated how to efficiently create and manage audiences in my MIP by
01:59: defining names, participation
02:02: levels and applying detailed filters. You can now Target specific groups,
02:06: effectively, to enhance your campaigns.
