In Audiences, you can define target groups and segments. You can then easily use these target groups in selections.
00:00: This demo shows you how to create and manage audiences within the mymit platform.
00:05: You will learn how to define audience criteria and apply filters to Target specific
00:08: groups. In effect,
00:10: Click the "Audience" section to start managing your Target groups within my MIP.
00:16: Click "Audience" to start creating a new audience for your campaign.
00:21: Click here to open the audience details form. There you can specify the audience
00:23: attributes.
00:27: Enter the name of your audience to clearly identify it within the platform.
00:32: Click the participation level drop-down menu to select the appropriate level for your
00:34: audience.
00:37: Click "Add filter group" to include a new group of filters for refining your
00:39: audience.
00:43: Click "Add filter" to specify individual filter criteria within the filter
12:45 a.m.: group.
00:48: Click "Contact" and "Filter" to apply filters based on contact attributes.
00:53: Click Group 1 to select the first group for filtering your audience.
00:57: Click Group 1 again to confirm your selection for the filter group.
01:01: Enter the RFM group to categorize your audience based on recency, frequency, and
01:04: monetary value.
01:07: Click to select an option and choose specific criteria within the RFM group.
01:12: Click "Search" to quickly find the relevant filter criteria among the options.
01:17: Enter "rfm" to specify the filter criteria related to recency, frequency, and monetary value
01:20: value.
01:23: Click RFM now to apply the current RFM filter to your audience definition.
01:28: Click "Neat" in Nbat. This allows you to set inclusion or exclusion rules for your audience
01:31: filters.
01:35: Enter the values in the *innovat* field to specify the exact values for inclusion or exclusion
01:38: in your filter.
01:41: Click "Select Options" to view and choose from the available filter options.
01:46: Click Champions to Target the segments of your audience identified as champions.
01:51: Click "Audience" and select "Finalize" to create your new audience in my MIP.
01:56: This demo showed how to efficiently create and manage audiences in my MIP by
01:59: defining names, participation
02:02: Levels and applying detailed filters. You can now Target specific groups,
02:06: effectively, to improve your campaigns.
