Optimize your data with powerful deduplication services #
Duplicate records in your database are every marketer's nightmare. They can lead to inefficiencies, such as sending the same mailing to one person multiple times or calling the same customer repeatedly, negatively affecting customer satisfaction. Our deduplication services offer a solution that goes beyond just detecting duplicates: we help you get a full 360° view of your customers, which is essential for a successful marketing strategy.
Accurate detection and merging #
Our deduplication services are designed to identify and effectively merge duplicate data of individuals, companies and relationships within your systems. This is done using powerful algorithms that use "keys" based on unique data such as first name, last name, date of birth, address and more. By comparing this data, we can accurately determine which records should be merged and which should be retained.
We offer a wide range of different deduplication procedures, and are happy to assist you in choosing the one that best suits your organization's needs.
Custom de-duplication rules #
What makes our services unique is the ability to develop custom deduplication rules. We work closely with you to create specific priority rules to fit your organization's unique needs. For example, we can determine which data is retained as "master" records, often based on recentness, purchases or specific customer characteristics such as a customer card number. This flexibility ensures that your data always remains as accurate as possible, directly contributing to better customer insight and more efficient marketing campaigns.
In the case of an established procedure within our Mip platform, we offer a test file first so you can check the results before the deduplication is actually performed on your entire database. This approach minimizes risk and gives you complete control over the process.
Flexible implementation #
Our services can be deployed in several ways: as a one-time check of a supplied file or as an established procedure within our Mip platform.
Improve data quality for better deduplication #
In addition, we offer the option to enable Data Quality, which helps correct minor clerical errors and inconsistencies. These services not only improve data quality, but also allow more duplicates to be detected.
With our deduplication services, you'll ensure that you have a complete and reliable picture of your customers, saving you time, cost and serving your customers better!