With MIP, you can synchronize an audience directly to Mailchimp. You decide whether you want to create a new list or use an existing one.
Below you will find the complete procedure.
2 – Choose the right Email Gateway #
On the second page of your promotion:
Go to the Gateway section
Select from the picklist: Mailchimp
Your action will soon be synchronized with Mailchimp.
3 – Decide how you want to synchronize #
Within the gateway settings, you have two options:
Option 1 – Create a new list in Mailchimp #
✔ Check the "Create new list" option.
What's happening?
MIP automatically creates a new list in Mailchimp
The list will have the same name as your campaign name in MIP.
The selected contacts will be synchronized to this new list.
👉 This is useful when:
You want a separate campaign environment
You do not want to impact existing segmentations
You are temporarily working with a separate target group
Option 2 – Use existing Mailchimp list #
☐ Leave the "Create new list" option unchecked.
You will now see an additional field:
Picklist: “Select your Mailchimp list”
This list shows all available lists in your Mailchimp account.
Select the list in which you want to synchronize the audience here.
What exactly is synchronized? #
During synchronization:
Are the standard fields (such as email, name, etc.) forwarded to Mailchimp?
Is a tag automatically added to each contact?
Important: #
The name of the tag = the action name in MIP Engager
This ensures that you can easily find the selection in Mailchimp.
How do you use the selection in Mailchimp? #
In Mailchimp, go to:
The selected list
Create a segment
Filter by: Tag = [Name of your action in MIP]
This allows you to use this synchronized target group for your campaign.
Best Practice #
Use clear action names in MIP (e.g.
20260815 EM Back To School)Avoid duplicate synchronizations with different action names if you want to reuse the same target group.
If the synchronization is not visible in Mailchimp:
Verify that the correct gateway was selected.
Check whether the action was carried out effectively (the calendar shows a "V" for the action name).
Ensure you are viewing the correct Mailchimp list.
Do you have any questions? Contact support at support@stratics.be.
